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The case shows how while a firm may believe that it is providing a suitable value proposition, the customers may not see value in this value proposition. has deployed Amagis award-winning cloud-based channel playout solution. The case outlines all the steps taken by Amagi to address each of the challenges that it has faced in its journey to success, clearly highlighting the various capabilities that it had to develop or acquire over the various time-periods. Although, the underlying technology of Amagi has not changed radically over the years, the innovations in Amagi's offerings to the market have helped it become the success that it is today. Outside of India, Amagi has positioned itself as a broadcast playout management company helping channels provide customized content to multiple countries using a single stream. From what was supposed to be a technology company, it has metamorphosed into a full-fledged media company managing advertising airtime for some of India's biggest broadcasting channels and advertisers. Amagi, founded by three entrepreneurs, has come a long way from its initial days of trying to sell its standalone broadcast signal splitting technology to television (TV) broadcasting channels.
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This case traces the growth of Amagi and the various challenges faced by it as it has grown to develop its own niche in the TV broadcasting industry in India, and is now slowly growing in markets outside India.
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Below are the available bulk discount rates for each individual item when you purchase a certain amountĪuthor: Anshuman Tripathy Author: Leela Krishna Annam Author: Mayur Agrawal Best Seller: FALSE Classic: FALSE Copyright Perm Flag: TRUE Educator Message Flag: TRUE Exclusive: FALSE Pages: 15 Primary Category: Case Publish Date: JPublish Date Range: Older than 24 months Source: Indian Institute of Management-Bangalore Special Value: FALSE Subcategory: Leadership & Managing People Subject: Leadership & Managing People Format Type Filter: Hardcover/Hardcopy (B&W) Format Type Filter: PDF Related Topics: Technology and analytics Related Topics: Corporate strategy Related Topics: Marketing Related Topics: Advertising Related Topics: IT management SubjectList: Technology and analytics,Corporate strategy,Marketing,Advertising,IT management Item: # IMB525 Pages: 15 Publication Date: July 01, 2015